6 Tips For Designing an Eye Catching Logo
A company logo is often the first bit of literature someone will see,http://heraldbulletin.neighborsink.com/node/165332, so it's important it makes a good impression. If your sub contracting your logo design, here are six tips that you should make sure your designer follows.
Details
Don't' go overboard on the detail. There's nothing worse than a jumbled logo that doesn't give an indication as to what the business does or it's values. As the old adage goes; keep it simple stupid.
Target Market
Remember to have your target market in mind when your designing your logo. It can be easy to get wrapped up in what you think is good,http://blogs.rediff.com/morembt/2012/07/26/ladera-resort-the-best-red-bottom-shoes-luxury-location-in-saint-lucia/, but it's your customers that matter most. Make sure that your not offending anyone in any way, as this will definitely turn them away.
Use Light Colours
Most of the best logo's out there now use light colours, so I advise that you do the same. Pick one or two colours and theme all the design with them. Too many colours can be confusing to the viewer and can indicate that a company is struggling with its identity.
Simplicity rules
Most of the biggest companies out there have very simple logo's,http://www.eltiempohispano.com/want-buy/details-about-ruffner-red-ore-quarry-gyratory-crusher-finance-taxes, so use them for inspiration.
Fonts
Stick to well known fonts that people have experienced before. This will ensure that the logo is clear and any strap line can be easily read. It's also wise to use only upper case or only lower case letters. Mixing between the two can look like a mess.
Shape
Make sure you make it very clear to your designer what shape you want your logo to assume. Square of rectangular are the most popular as they have clearly defined lines.
In my eyes these are the most important tips to consider when your designing a logo, so hopefully they help you out. Take care with each one of them as get one slightly wrong could have big affect on the final result.
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